Oct 17, 2020 | Digital Marketing | 0 comments

Written by Prof. Mikel Volkman II

‘Google’ is the first thing we search whenever we want any information or want to post something or want to do business. For many people, the wildly popular search engine is their first stop when trying to look for just about anything.

That means that no matter what type of website you have, if you want people to find it, you need it to show up in the search engine. One of the best things you can do to improve your chances of ranking high in the search engines is to start a blog. Search Engine Optimization or SEO ranking is the most popular and fastest way to improve your business and Blogging about the Business is the best way to reach in SEO ranking.

Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines.

Keeps Website Updated and Current:

Google doesn’t want to deliver its searchers outdated information. Websites that are regularly updated signal to them that the website is alive and offering fresh content. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time. So keep blogging with relevant SEOs.

Keeps People Engage for Longer:

Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information.

Google’s number one priority is providing the people performing searches with the information they’re looking for, so they’ll keep coming back to use Google again. Blogging keeps Google updated about the Website and attracts people immediately while searching.

Helps To target Long-tail Keywords:

SEO is really competitive. The best bet for most brands is to look for longer, more specific keywords people are searching for that are relevant to the business and try to rank for those. These are called long-tail keywords and they’re extremely important for any SEO strategy – as they will become fit with searcher’s needs.

Supports Internal Linking:

Internal links are important, but the hardest part of SEO is earning external links. It’s not impossible to get external links without a blog, but it’s much, much harder. While writing a blog, you fill your website with valuable information.

If another website decides it’s valuable to their readers to point them to useful information on a different site, there’s a far higher likelihood that your website will provide that information that’s worth linking to if you’ve got a bunch of great blog posts.

Bridge To Connect Audience:

When an audience reads a post they love, they’re more likely to share it, drive more traffic to it, come back to your website again to see more of your content and maybe even sign up for your email list. When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm. People in your target audience visiting your website, connecting with it, and becoming regular followers is more valuable.

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