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SEO strategy

An SEO strategy serves as a roadmap to help you drive your website to Page 1 of the search results. Think of your SEO strategy like Waze, the navigation app. You plug in the address and, based on traffic, you may reroute but you still end up at the same destination even though it may take you longer. Every SEO strategy will be unique to the company. While you have the map to work with, you may have to reroute due to other priorities or obstacles.

The following 7 elements need to include in your SEO strategy:

1. Goals and objectives.
2. Reporting and tracking.
3. Audits.
4. Keyword research and content calendars.
5. Technical SEO that includes site architecture, Core
Web Vitals, etc.
6. On-page SEO that includes meta titles, meta
descriptions, image alt text, internal links, etc.
7. Content distribution

The best steps to drive more revenue and leads through SEO are to:

1. Identify your Ideal Customer Persona (ICP).
2. Target your keyword strategy directly to your ICP.
3. Create content of value for your ideal customers

Create Valuable, Targeted Content

Valuable content should be both highly relevant to your intended audience and evergreen, i.e., content that will not become outdated.

Think about how your SEO strategy relates to the rest of your sales funnel, especially your content marketing strategy. SEO and content marketing are long-term plays that go hand in hand.

When creating customer magnet pages, use a combination of Google Analytics and Google Search Console to identify which landing pages and content are driving the most value for your business.

SEO STRATEGY: A FULL YEAR BLUEPRINT

Build Trust With Your Target Market & The Search Engines

SEO is all about building trust.


The long-term success of brands lives and dies by their online credibility. Then, break those pages down and find out which ones actually convert readers into clients or customers. Pay particular attention to which search queries those pages appear for.
Use those metrics, along with fresh keyword research on your target market, to drive customer-centric content.
Not all pages can be a slam dunk or customer magnet. You also have to account for higher prospects in the sales funnel that still need to be nurtured.
Blog posts, videos, and infographics are all types of content you can use on your website to draw in your audience and begin building a relationship.

Either way, we recommend building most of your SEO content around evergreen content. That way, you ensure your content is strongly positioned to scale sustainably

The long-term success of brands lives and dies by their online credibility. Then, break those pages down and find out which ones actually convert readers into clients or customers. Pay particular attention to which search queries those pages appear for. Use those metrics, along with fresh keyword research on your target market, to drive customer-centric content. Not all pages can be a slam dunk, customer magnet. You also have to account for higher prospects in the sales funnel that still need to be nurtured. Blog posts, videos, and infographics are all types of content you can use on your website to draw in your audience and begin building a relationship. Either way, we recommend building most of your SEO content around evergreen content. That way, you ensure your content is strongly positioned to scale sustainably.

SEO STRATEGY: A FULL YEAR BLUEPRINT
Trust and goodwill lead to repeat business. Authority and expertise attract new customers. Search engine algorithms place a lot of emphasis on E-A-T content, which conveys Expertise, Authoritativeness, and Trustworthiness. Good E-A-T content helps your business gain a high organic ranking on search engines. A high organic rank gives your business more clout. Users often scroll past paid search ads because of the trust they place in the top three organic results. To improve your brand’s credibility with SEO, start by targeting attainable, less competitive keywords and move towards higher volume targets as your website and brand become a source of reputable content.

SEO Templates & Guides

 

• Competitor Analysis Template from Moz
• Weekly SEO Report from AgencyAnalytics
• Weekly Slack Update from Notion
• SEO Benchmark Report Template from DemandMetric
• Project Plan Timeline from Asana
• Status Report from Asana
• Login Spreadsheet Template from Anna Crowe
• SEO Onboarding Questionnaire from Anna Crowe

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