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Client: VAIS


To increase lead generation through a targeted Facebook advertising campaign.

Challenge: VAIS sought to enhance its lead generation efforts and expand its customer base. The challenge lay in devising a Facebook campaign to attract quality leads and substantially increase inquiries.

Strategy: Our team designed a comprehensive strategy focused on audience segmentation, engaging creatives, and data-driven optimisation.

1. Audience Segmentation: We conducted an in-depth analysis to identify the most responsive audience segments. By considering factors such as demographics, interests, and behaviours, we crafted precise audience profiles for maximum relevance.

2. Compelling Creatives: Engaging visuals and concise yet impactful ad copy were developed to resonate with each audience segment. The creatives highlighted the studio’s unique offerings, benefits, and limited-time offers.

3. A/B Testing: We employed A/B testing to evaluate the performance of different ad variations. This included testing various headlines, visuals and calls to action. By gathering real-time data, we refined our approach based on what resonated best with the audience.

4. Ad Placement Optimization: Strategic ad placements were selected to ensure maximum visibility and engagement. We used Facebook feed ads and Instagram Stories to tap into different user behaviours.


The campaign was executed across a defined timeframe, closely monitored, and adjustments were made in real time based on performance metrics.


Results: The results were remarkable. Over the campaign's six weeks:

Leads Increased:

The campaign resulted in a surge of 200 high-quality leads compared to the previous period, demonstrating the campaign’s effectiveness in attracting the target audience.

Engagement Uplift:

The engaging ad creatives drove a 35% increase in ad engagement compared to previous campaigns, indicating strong resonance with the audience.

Conversion Rate Enhancement:

Conversion rates improved by 27%, showcasing the campaign’s ability to drive meaningful actions from the target audience.



leads in 14 days




By leveraging precise audience segmentation, compelling creatives, and real-time optimisation, our Facebook campaign successfully achieved the client’s objective of generating 200 quality leads. This case study underscores the significance of strategic planning and data-driven optimisation in achieving remarkable results within a competitive digital landscape.