Reels Are Where India’s Gen Z Lives A Meta-commissioned Ipsos study found that 89% of Gen Z respondents in India use Instagram Reels every single day, spanning metro cities, Tier 2, and Tier 3 locations alike. With India already home to over 550 million...
The Shopping Cart Has Moved To Your Feed Instagram Shopping and Meesho’s reseller-driven social commerce model have transformed how Indian consumers discover and purchase products, with social commerce in India projected to reach $16-20 billion by 2025,...
You’re Building on Someone Else’s Foundation Businesses collectively spend $268 billion annually on social media marketing, yet 100% of that investment sits on platforms they don’t control. When X ended its Revenue Sharing program on September 7,...
Google Just Automated Your Advertising Without Asking Google began automatically migrating campaign-level Broad Match and legacy Automatically Created Assets campaigns to AI Max starting September 1, 2026. Microsoft followed with its own AI Max, enabled by default for...
Rethinking Ad Spend: How Smaller Budgets Are Beating Bigger Ones in 2026 For years, advertisers assumed that bigger budgets automatically meant bigger results. Whoever spent the most on Google or Meta ads won the most attention. But 2026 has flipped that equation....
Many businesses run ads regularly but still struggle with poor results. The real issue is not budget—it’s missing human insight, weak messaging, and limited use of smart, data-driven content strategies that modern audiences now expect. In today’s crowded digital...
