Our SEO client brief to collaborate with our clients

Client Information:

• Company Name:
• Contact Person:
• Contact Information:
• Date:

Project Overview:

• Background: Provide a brief background of the client’s business and industry.
• Objectives: Clearly define the SEO goals the client wants to achieve.

Target Audience:

• Demographics: Age, location, gender, income level, etc.
• Psychographics: Interests, behaviors, and other relevant characteristics.

Key Performance Indicators (KPIs):

• List the metrics that will be used to measure SEO success (e.g., traffic, rankings, conversion rates).

Current SEO Performance:

• Current Rankings: Note any known rankings for relevant keywords.
• Website Issues: Highlight any known issues with the website that could impact SEO.

Competitor Analysis:

• Primary Competitors: List main competitors and their SEO strengths and weaknesses.

Keyword Strategy:

• Primary Keywords: List the main keywords the SEO efforts will focus on.
• Secondary Keywords: List additional keywords that will also be targeted.

SEO Tactics:

• On-Page SEO: Outline the on-page optimization strategies that will be employed.
• Off-Page SEO: Describe the link-building and off-page tactics to be used.
• Technical SEO: Detail any technical changes needed on the website.

Content Strategy:

• Content Needs: Identify gaps in the current content and propose new topics or types of content.
• Content Calendar: Include a timeline for content creation and publication.

Timeline:

• Provide a timeline for key milestones and deliverables.

Budget:

• Outline the budget for the SEO project.

Approval:

• Client Approval: [Name and Signature]
• Agency Approval: [Name and Signature]