73 / 100

Website design guidelines

If users cannot find the elements of a website that are relevant to their aims and objectives within seconds, they will simply move on to another site. UX is critical in enabling users to convert or to take a desired action

build website

Get a Free advice to full up the form below:

Web design Inquiry (#3)

UX (User experience)

We will build a creative design for your website


Behave content

We will build a mobile-friendly and responsive design for your website 


SEO considerations

We will build a website that is SEO friendly to drive organic traffic 

gsuite L

Core pilar of website design and development


The core pillar of web design and develoment is userfriendly, user experience and meaning of the website. Below are some of the considetauons:


To facilitate positive experiences

Concise Information Hierarchy: Presenting information in a clear hierarchy helps users to quickly grasp the most important aspects of the product or service. This prevents cognitive overload and keeps users engaged.

Clear Navigation Paths: Ensuring clear navigation paths on the landing page allows users to easily find what they are looking for. This reduces frustration and encourages exploration of the website or product.

Intuitive Layout and Design: Clarity in design elements, such as buttons and menus, enhances usability.


To build trust

Visual Consistency: Maintaining consistent visual elements such as colours, fonts, and imagery throughout the website creates a cohesive and familiar experience for users.

Interaction Patterns: Consistent interaction patterns, such as button styles and navigation menus, provide users with a predictable experience.

Content Consistency: Consistency in content tone and style reinforces the brand voice and personality. Users feel more comfortable and confident engaging with content that is consistently presented in a manner that aligns with their expectations

Consumer Behaviour

To connect with the target users

Audience insights: Insights into audience segments (e.g. personality profiles, attitudes, purchasing behaviour etc.) offer valuable opportunities to enhance user journey.

Decision-making cues: Applied behavioural insights to optimise placement, wording, and design of the Call-to-Action button can tap into user’s decision-making processes and increase the likelihood of a conversion.


To make website elements similar to increase brand awarness

The law of similarity states that we perceive elements as a group if they are similar in shape, size, colour, direction, or other characteristics.

How to apply:

  • Group and clustering: Group related items together using similar styles.
  • Visual consistency: Use consistent fonts, colours, shapes, and sizes for similar types of elements.
  • Interactive elements: Buttons, links, and other interactive elements that perform similar functions should look alike.
  • Primary CTAs: Design primary call-to-action buttons with a distinctive but consistent style.
  • Menu items: Use similar styles for all items in a navigation menu to indicate they are all navigation options.
  • Visual hierarchy: Apply similar styles to elements that are on the same level of importance. 


The law of meaningfulness, also referred to as the law of familiarity, states that human tend to group visual elements when they form a meaningful or personally relevant object, item or visual scene.

How to apply:

  • Clear Communication: Design elements should convey their purpose and function clearly to users. Use familiar icons, labels, and language to ensure that users understand the meaning behind each element.
  • Contextual Relevance: Present information and features in contexts that make sense to users. For example, if offering a “Buy Now” button, place it close to the product description or image where users are likely to make a purchase decision.


Saliency refers to the tendency to focus on pieces of information that stand out more in a given context at the expense of other available information.

How to apply:

  • Ensure key information stands out. For example, make any CTA buttons prominent with a different colour.
  • Stand out from competitors by creating a unique design that grab user’s attention.


Fonts considered accessible typically adhere to certain principles aimed at maximizing readability, especially for users with visual impairments or reading difficulties.

How to apply, according to Web Content Accessibility Guidelines (WCAG):

  • Contrast (1.4.3): Text should have sufficient contrast against its background. This typically means a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.
  • Resize Text (1.4.4): Users should be able to resize text up to 200% without loss of content or functionality.
  • Text Spacing (1.4.12): Ensure that text can be adjusted to meet the following standards without loss of content or functionality: Line height (1.5), Paragraph spacing (2 times the font size), Letter spacing (0.12 times the font size), and Word spacing (0.16 times the font size).


Information and user interface components must be presentable to users in ways they can perceive.
How to apply:

  • Text Alternative: Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.
  • Time-based Media: Provide alternatives for time-based media (e.g., audio description/caption).
    Adaptable: Create content that can be presented in different ways (for example simpler layout) without losing information or structure (e.g., heading).
  • Distinguishable: Make it easier for users to see and hear content including separating foreground from background (e.g., colour, contrast, resize text).

Unified Connectedness


The Law of Unified states elements that are visually connected are perceived as more related than elements that are not connected. How to apply: Grouping: When designing interfaces, organise related elements into visually connected groups. Form fields: Fields that belong together, such as name, email, and phone number, are visibly connected in web forms by alignment and proximity.

3000+ customers trusted us

Customers have placed their trust in us, making us their preferred choice for their travel and tour needs. Our commitment to delivering exceptional service, personalized experiences, and memorable adventures has earned us the trust of countless satisfied customers. With a proven track record of delivering on our promises, we have built strong relationships and a loyal customer base.

Call us for more info91 6363 1616


You can find general FAQs; we provide more specific information based on your unique requirements.

Can you assist with setting up online booking functionality on my travel website?

Absolutely! We specialize in creating custom booking systems tailored to your specific requirements. Whether you need a simple reservation form or a more complex booking engine with payment processing and availability management, we can help you streamline the booking process for your customers.

Can you integrate third-party travel APIs into my website?

Yes, we have experience integrating various travel APIs such as flight booking APIs, hotel reservation APIs, car rental APIs, and more. By integrating these APIs, we can provide real-time availability, pricing, and booking options directly on your website, enhancing the user experience and boosting convenience.

How can you help optimize my travel website for search engines?

We employ effective SEO strategies to improve the visibility and ranking of your travel website in search engine results. This includes optimizing site structure, meta tags, keywords, and content to target relevant search queries. We also focus on improving website loading speed, mobile-friendliness, and user experience, all of which contribute to better search engine rankings.

Can you assist with social media integration for my travel website?

Absolutely! We can integrate your travel website with popular social media platforms, allowing you to showcase your tours and engage with your audience. By incorporating social sharing buttons, social media feeds, and social login options, we help you leverage the power of social media to expand your online presence.

Can you provide analytics tracking for my travel website?

Yes, we can implement analytics tracking tools, such as Google Analytics, to monitor and analyze the performance of your travel website. This enables you to gather valuable insights into user behavior, traffic sources, conversion rates, and more. With this data, you can make informed decisions to optimize your website and marketing strategies.