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Digital PR Strategy

We create content and tell stories that journalists want to write about and people want to share. Our original storytelling earns high-quality links, that improve performance and consistently wins awards. From creative to data and design, our in-house content production is the industry’s benchmark

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1.

Promote audience-first content that builds expertise and trust

2.

Create newsworthy stories that are compelling for journalists to cover organically

3.

Increase website authority and brand awareness through earning quality links, therefore growing search visibility and traffic

Digital PR is crucial within competitive organic markets

Backlinks are a vital part of SEO, with search engines continuing to measure inbound links as one of the key ranking factors. Link earning takes organic performance in competitive industries to the next level and is a core part of SEO & Search strategy.

Authority

Digital PR | Increasing website authority and brand awareness via earning quality links, thus accelerating search rankings and traffic further

Accessibility

Technical SEO | Ensuring search engines can crawl and index a website correctly to be able to rank it in search

Relevancy

On-Page SEO | Ensuring website content is relevant for the user and meets the search intent to rank for the right queries

We earn links using both hero campaigns and always-on, reactive tactics

Hero campaigns

Our creative hero campaigns are award-winning for a reason – they’re unique, offer longevity, get people talking, and genuinely add to the conversation whilst acquiring organic links from authoritative domains.

Brand impact can be amplified by using campaign content across other marketing channels.

Always-on

We want to use every opportunity to give you visibility in relevant publications by leveraging seasonal events, trends, existing content, or in-house expertise.

This approach works best in collaboration with your team for quick turnarounds.

Our Outreach approach will be tailored to your ways of working

Stage 1

Split the campaign into different stories

We always want our campaigns to display a range of different stories that would be of interest for a large panel of journalists in different verticals (finance, business, tech, lifestyle etc.). 

The first step is to highlight them all and choose the story that is the most relevant to start with. 

Stage 2

Create email pitches for each story

Our team of outreach specialists craft an email tailored to each story including all information needed for the journalists to cover it.

We always ask for a link back to the campaign page as a source for the article. 

Stage 3

Prospect for contacts

We divide our prospecting focus between top-tier publications and business-relevant publications and create a thorough list of contacts mixing editors and specialist journalists.

We extensively research and continuously update our contact list.

Stage 4

Agree on the outreach strategy with the client and PR team

After we have prepared the stories and identified the target publications, we will share an Outreach Plan document with the relevant client teams.

We can share key angles we want to outreach, target publications and pitch templates. 

Stage 5

Contact journalists, send follow-ups, monitor results

After contacting journalists, we monitor responses and make sure to answer questions and send extra information, if required. 

We always send follow-up emails to our contacts (unless a journalist has asked otherwise).

We monitor coverage daily and report results weekly

3000+ customers trusted us

Customers have placed their trust in us, making us their preferred choice for their travel and tour needs. Our commitment to delivering exceptional service, personalized experiences, and memorable adventures has earned us the trust of countless satisfied customers. With a proven track record of delivering on our promises, we have built strong relationships and a loyal customer base.

Call us for more info91 6363 1616

FAQs

You can find general FAQs; we provide more specific information based on your unique requirements.

why SEO strategy essential for my website?

An SEO strategy is a comprehensive plan that outlines the specific techniques and approaches used to improve a website’s visibility in search engine results. It’s crucial for increasing organic traffic, attracting the right audience, and ultimately, driving business growth.

How do you determine the right SEO strategy for my website?

We conduct a thorough analysis of your business, target audience, industry trends, and competitor landscape. This information guides us in creating a customized SEO strategy tailored to meet your unique goals and objectives.

What elements are typically included in an SEO strategy?

An effective SEO strategy encompasses keyword research, on-page optimization, content creation, technical SEO enhancements, backlink building, and performance tracking. These elements work together to improve your website’s search engine rankings.

How long does it usually take to see results from implementing an SEO strategy?

The timeline for seeing results can vary depending on factors like the competitiveness of your industry and the current state of your website. Generally, you may start to observe positive changes in search engine rankings and organic traffic within a few weeks to several months.

Will you provide regular updates and progress reports on the SEO strategy's performance?

Yes, we believe in transparency and keeping our clients informed. We’ll provide regular reports outlining key performance metrics, including keyword rankings, organic traffic, and conversions. Additionally, we’ll discuss any adjustments needed to further enhance results.