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Social Media Management

Community management is the process of nurturing a brand’s relationship with its online following. It takes place after social media content is live, encompassing a combination of customer service, social listening and fostering brand-related discussions.

Interactions are on a small, often individual, scale but the overall results can lead to an engaged online community that feels personally connected to the brand. 


Manage complaints


Partner with other brands


Convert customers to advocates


Access unfiltered product feedback


Attract influencers


Own the comments section

Having a community management plans allows brands to

Backlinks are a vital part of SEO, with search engines continuing to measure inbound links as one of the key ranking factors. Link earning takes organic performance in competitive industries to the next level and is a core part of SEO & Search strategy.

Comment types

To generate engagement, social media content must elicit a reaction. While the goal is for this to be positive, negative comments are unavoidable, especially as consumers often use the public nature of social media to gain a quicker response to their complaints.

While positive and negative are a starting point for comment types, they can be broken down further, as shown on the right. Each requires a different type of response.

Customer service response

Technical SEO | Ensuring search engines can crawl and index a website correctly to be able to rank it in search

Comment for flagging response

Hateful or abusive comments can never be tolerated. Not only do they leave unwanted messaging on a brand’s social media profile, but they often contravene the platform’s guidelines.

As a result, the approach should be two fold. Firstly, the comment should be flagged for removal. While this process is underway, a considered response should also be posted.

Tone of Voice

Agreeing on a brand’s tone of voice underpins community management. It dictates what responses to comments will look like and how a brand presents itself on social media. 

Some responses can be uniform, while others have to be adapted based on the comment. Whatever the situation, the brand must sound like itself at all times. 

A defined tone of voice also allows us to engage with comments with little to no brand sign-off.

Customer service response

Customer service comments typically require a swift response that effectively deals with the issue raised by the customer. 

Failure to do so will only exacerbate the problem, leading to a negative perception of the brand from both that customer and potential future customers.

This type of comment can also unearth potential content topics. Repeated queries can be addressed and fears about dangerous faults quelled.

Brand appreciation response

Comments that are praising the brand might not require immediate attention, but interacting with them is the perfect way to foster an engaged community. 

They allow customers to feel connected to the brand, especially if the response is personal. This is also the ideal chance to showcase the brand’s tone of voice and even potential sense of humour. 

Responses don’t have to just take comment form and can also come via the like button.

Our Outreach approach will be tailored to your ways of working

Stage 1

Split the campaign into different stories

We always want our campaigns to display a range of different stories that would be of interest for a large panel of journalists in different verticals (finance, business, tech, lifestyle etc.). 

The first step is to highlight them all and choose the story that is the most relevant to start with. 

Stage 2

Create email pitches for each story

Our team of outreach specialists craft an email tailored to each story including all information needed for the journalists to cover it.

We always ask for a link back to the campaign page as a source for the article. 

Stage 3

Prospect for contacts

We divide our prospecting focus between top-tier publications and business-relevant publications and create a thorough list of contacts mixing editors and specialist journalists.

We extensively research and continuously update our contact list.

Stage 4

Agree on the outreach strategy with the client and PR team

After we have prepared the stories and identified the target publications, we will share an Outreach Plan document with the relevant client teams.

We can share key angles we want to outreach, target publications and pitch templates. 

Stage 5

Contact journalists, send follow-ups, monitor results

After contacting journalists, we monitor responses and make sure to answer questions and send extra information, if required. 

We always send follow-up emails to our contacts (unless a journalist has asked otherwise).

We monitor coverage daily and report results weekly

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You can find general FAQs; we provide more specific information based on your unique requirements.

why SEO strategy essential for my website?

An SEO strategy is a comprehensive plan that outlines the specific techniques and approaches used to improve a website’s visibility in search engine results. It’s crucial for increasing organic traffic, attracting the right audience, and ultimately, driving business growth.

How do you determine the right SEO strategy for my website?

We conduct a thorough analysis of your business, target audience, industry trends, and competitor landscape. This information guides us in creating a customized SEO strategy tailored to meet your unique goals and objectives.

What elements are typically included in an SEO strategy?

An effective SEO strategy encompasses keyword research, on-page optimization, content creation, technical SEO enhancements, backlink building, and performance tracking. These elements work together to improve your website’s search engine rankings.

How long does it usually take to see results from implementing an SEO strategy?

The timeline for seeing results can vary depending on factors like the competitiveness of your industry and the current state of your website. Generally, you may start to observe positive changes in search engine rankings and organic traffic within a few weeks to several months.

Will you provide regular updates and progress reports on the SEO strategy's performance?

Yes, we believe in transparency and keeping our clients informed. We’ll provide regular reports outlining key performance metrics, including keyword rankings, organic traffic, and conversions. Additionally, we’ll discuss any adjustments needed to further enhance results.