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SEO glossary: Terms, Abbreviations and Definitions

This glossary provides a comprehensive list of essential SEO terms, abbreviations, and their definitions. It is designed to help you understand the key concepts and jargon used in the field of Search Engine Optimization (SEO).

SEO Glossary


  • Algorithm: A set of rules used by search engines to rank web pages in response to a search query.
  • Alt Text (Alternative Text): A description of an image in the HTML code, helping search engines understand the content of the image.
  • Anchor Text: The clickable text in a hyperlink, important for SEO as it gives context to the linked page.


  • Backlink: A link from one website to another, crucial for SEO as they are considered a vote of confidence by search engines.
  • Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page.


  • Canonical URL: The preferred URL of a web page that should be indexed by search engines when multiple URLs have similar content.
  • CTR (Click-Through Rate): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.


  • Domain Authority (DA): A metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).


  • Engagement: Measures how users interact with a website, including metrics like time on site, pages per session, and bounce rate.


  • Featured Snippet: A summary of an answer to a user’s query displayed on top of Google search results.
  • Fresh Content: Recently updated or new content, which is important for maintaining or improving search engine rankings.


  • Google Analytics: A free tool provided by Google that tracks and reports website traffic.
  • Google Search Console: A free tool provided by Google that helps monitor, maintain, and troubleshoot a site’s presence in Google Search results.


  • Header Tags: HTML elements (H1, H2, H3, etc.) used to define headings and subheadings within your content, helping with SEO by structuring the content.


  • Indexing: The process by which search engines add web pages to their database.
  • Internal Link: A hyperlink that points to another page on the same website, helping users navigate and search engines understand site structure.


  • Keyword: A word or phrase that users enter into search engines, which SEO aims to rank for.
  • Keyword Density: The percentage of times a keyword appears on a page compared to the total number of words on the page.


  • Landing Page: A standalone web page created specifically for a marketing or advertising campaign.
  • Link Building: The process of acquiring hyperlinks from other websites to your own to improve SEO.


  • Meta Description: A brief summary of a web page’s content that appears in search engine results below the title tag.
  • Mobile Optimization: Ensuring that a website performs well on mobile devices, important for SEO since Google uses mobile-first indexing.


  • NoFollow: A value that can be assigned to the rel attribute of an HTML link to instruct search engines that the hyperlink should not influence the ranking of the link’s target.


  • Organic Search: Results from a search engine that are not paid advertisements.


  • Page Authority (PA): A metric developed by Moz that predicts how well a specific page will rank on search engine result pages.
  • Page Speed: The amount of time it takes for a web page to load, an important factor for SEO and user experience.


  • Ranking: The position at which a particular site appears in the search engine results pages (SERPs).
  • Robots.txt: A file in a website’s root directory that restricts search engine robots from crawling certain pages of the site.


  • Schema Markup: A form of microdata that helps search engines interpret the information on web pages more effectively.
  • SERP (Search Engine Results Page): The page displayed by search engines in response to a query by a user.
  • Sitemap: A file that provides information about the pages, videos, and other files on a site, and the relationships between them.


  • Title Tag: An HTML element that specifies the title of a web page, important for both SEO and user experience.
  • Traffic: The number of visitors to a website.


  • URL (Uniform Resource Locator): The address of a web page on the internet.
  • User Experience (UX): The overall experience of a person using a website, especially in terms of how easy or pleasing it is to use.


  • Voice Search: A technology that allows users to perform searches by speaking into a device.


  • White Hat SEO: Ethical SEO practices that conform to search engine guidelines and aim to provide good user experiences.
  • Web Crawler: Also known as a spider or bot, it is a program used by search engines to scan and index web pages.


  • YMYL (Your Money or Your Life): Pages that could impact a person’s future happiness, health, financial stability, or safety. Google holds these pages to a higher standard of quality.

This glossary covers key terms and concepts in SEO, providing a foundational understanding for anyone looking to improve their website’s search engine performance.

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You can find general FAQs; we provide more specific information based on your unique requirements.

why SEO strategy essential for my website?

An SEO strategy is a comprehensive plan that outlines the specific techniques and approaches used to improve a website’s visibility in search engine results. It’s crucial for increasing organic traffic, attracting the right audience, and ultimately, driving business growth.

How do you determine the right SEO strategy for my website?

We conduct a thorough analysis of your business, target audience, industry trends, and competitor landscape. This information guides us in creating a customized SEO strategy tailored to meet your unique goals and objectives.

What elements are typically included in an SEO strategy?

An effective SEO strategy encompasses keyword research, on-page optimization, content creation, technical SEO enhancements, backlink building, and performance tracking. These elements work together to improve your website’s search engine rankings.

How long does it usually take to see results from implementing an SEO strategy?

The timeline for seeing results can vary depending on factors like the competitiveness of your industry and the current state of your website. Generally, you may start to observe positive changes in search engine rankings and organic traffic within a few weeks to several months.

Will you provide regular updates and progress reports on the SEO strategy's performance?

Yes, we believe in transparency and keeping our clients informed. We’ll provide regular reports outlining key performance metrics, including keyword rankings, organic traffic, and conversions. Additionally, we’ll discuss any adjustments needed to further enhance results.