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YouTube SEO services

While not traditionally thought of as a search engine, YouTube has a ranking system for search queries just like Google, and you can optimise your content for it. Like Google, YouTube also uses an algorithm that measures a wide array of metrics to rank videos.

Video quality

High-resolution videos are appreciated YouTube AI and your audience. Multiple studies prove that quality videos often get higher ranking positions.

Channel authority

At approx. 100,000 subscribers, you can go for badge verification and make your channel an official source.


Metadata is most relevant for the search query.

Why YouTube marketing

YouTube is the second largest search engine in the world

– Global Reach

YouTube has over 2 billion monthly logged-in users.

– blog.youtube

70% of people have bought a product after seeing it in a YouTube ad.

– blog.google

YouTube gets 10.9 daily pageviews per visitor.

In March 2022.

– Alexa [RETIRED]

Majority of top 100 global YouTube searches are music related, globally.

– Ahrefs

Users spend nearly 30 minutes per visit to YouTube.

In March 2021.

– Statista

How our YouTube SEO strategy works

Keyword Research for YouTube

Like typical SEO, Keyword Research should be the foundation of any SEO strategy.

There isn’t an official platform for YouTube Keyword Research. However, there are methods to find alternative data which likely has transferable insights:

  • YouTube Search Bar Recommendations
  • Google Keyword Planner
  • YouTube Keyword Research Tools (unknown reliability and may also vary)
Video title optimisation

What is the video title?

The header that users see when they see a video within YouTube.

The video title is a direct ranking factor within YouTube search and can impact:

  • Relevancy – The title can have a huge impact on how a video is ranked for relevant search terms.
  • Click-through Rate (CTR) – A highly relevant title can increase how likely a user clicks on the video.

Best Practices:

  • Keyword targeted.
  • Relevant and succinct to video topic.
  • Maximum 860 pixels (approx. 70 characters).
  • The title may also be used for Google Search so the most important words should be within the first 580 pixels (60 characters).
  • Use ‘|’ to separate keywords.
  • End with the brand name at the end.
Video Description

What is the video description?

Found directly under the video title which gives users a better understanding of the video’s content on top of the video’s title.

The video description is a direct ranking factor within YouTube search and can impact:

  • Relevancy – The description can have a huge impact on how a video is ranked for relevant search terms.
  • Click-through Rate (CTR) – A highly relevant description can increase how likely a user clicks on the video.

Best Practices:

  • Keyword targeted.
  • Relevant and succinct to video topic.
  • Aim for more than 150 characters.
  • the first 120 characters can be shown in search engines so the most important words should be here.
  • Internally link back to ENO or relevant site.
Video Thumbnail

What is the video thumbnail?

The image used to represent the video.

The video thumbnail can impact:

  • Click-through Rate (CTR) – An engaging or striking thumbnail can encourage users to take notice of content and click into the video.

Best Practices:

  • Visually appealing.
  • Pleasantly representative of the video.
  • Use noticeable colours to attract the eye.
  • Consider the colour contrasts used.
  • Avoid thumbnails that use only grey/washed out colours.
  • Follows the thumbnail policy.
Transcripts & CC

What are transcripts & CCs?

The written translation of the video which is typically word-for-word. If this is provided (rather than autogenerated), a label will appear to indicate to users that subtitles are available.

Transcripts and CCs can impact:

  • Accessibility – Both visually impaired users, users who would prefer to read than listen, and crawlers can understand the video.
  • Relevancy – Written content can be used for SEO.

Best Practices:

  • A word-for-word transcript available within the video that is not hardcoded.
  • Provide a word-for-word transcript within the video.
  • YouTube’s autogenerated CC feature is highly accurate but is subject to some errors in its speech detection.

What are Playlists?

A list of grouped together videos which can be auto-played exclusively for this list.

Playlists may impact:

  • Engagement and UX – Users can easily access other relevant content from your channel.

Best Practices:

  • Videos in a playlist are relevant to each other and show a clear theme for why it’s been created.
  • Highly relevant playlist names.

What are Chapters?

Breaks in a video that indicate a topic where users can jump to within the video.

Chapters can impact:

  • Engagement and UX – Users can more easily understand the top-level topics.
  • Relevancy – Chapters can be used within Google Search to suggest a chapter rather than the overall video to relevant search terms.

Best Practices:

  • Keyword targeted.
  • Chapters can be added manually or autogenerated.
  • Autogenerated chapter accuracy is unknown. When using this feature, it is recommended to review the autogenerated chapters and their timestamps.
  • Steps on how to implement these can be found on support.google.com.
Video Location

What is the Video Location?

Where the video was recorded.

Video Locations may impact:

  • Relevancy – Users may be shown content based on their location.

Best Practices:

  • Disclose the video’s recorded location as accurately as possible.
  • Specific instructions can be found on support.google.com.

What are Tags?

YouTube tags are words and phrases used to give YouTube context about a video.

Tags may be an important ranking factor and can impact:

  • Relevancy

Best Practices:

  • Keyword targeted.
  • Highly relevant to video’s topic.
  • The most important keywords/phrases should be mentioned first. The first tag provides the most weight.
  • Avoid tag overstuffing. Stick to 5-8 tags per video.

What are Cards?

Cards are interactive links that let creators share links to relevant content and can appear at any point during a video.

Cards can impact:

  • Conversions & Traffic – For the link the creator refers their audience to.
  • Engagement – Refer the viewer to other video content to continue their journey.

Best Practices:

  • Space cards out so users don’t feel bombarded and can react appropriately to whether they want to interact with a card.
  • Information on implementing cards can be found on support.google.com.
End Screens

What are End Screens?

The screen that is shown to viewers at the very end of a video.

End Screens can impact:

  • Visibility – Viewers are recommended videos within ENO’s control.
  • Channel Subscribes – If linked within the End Screen.
  • Video Plays for the videos being linked to.

Best Practices:

  • Consider leaving space the end of the video for an end screen to appear.
  • Recommend highly relevant videos
  • Consider adding actions to complete any channel goals.
  • If the video is part of a playlist, end screens are not needed as viewers will be lead to another video automatically.

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You can find general FAQs; we provide more specific information based on your unique requirements.

why SEO strategy essential for my website?

An SEO strategy is a comprehensive plan that outlines the specific techniques and approaches used to improve a website’s visibility in search engine results. It’s crucial for increasing organic traffic, attracting the right audience, and ultimately, driving business growth.

How do you determine the right SEO strategy for my website?

We conduct a thorough analysis of your business, target audience, industry trends, and competitor landscape. This information guides us in creating a customized SEO strategy tailored to meet your unique goals and objectives.

What elements are typically included in an SEO strategy?

An effective SEO strategy encompasses keyword research, on-page optimization, content creation, technical SEO enhancements, backlink building, and performance tracking. These elements work together to improve your website’s search engine rankings.

How long does it usually take to see results from implementing an SEO strategy?

The timeline for seeing results can vary depending on factors like the competitiveness of your industry and the current state of your website. Generally, you may start to observe positive changes in search engine rankings and organic traffic within a few weeks to several months.

Will you provide regular updates and progress reports on the SEO strategy's performance?

Yes, we believe in transparency and keeping our clients informed. We’ll provide regular reports outlining key performance metrics, including keyword rankings, organic traffic, and conversions. Additionally, we’ll discuss any adjustments needed to further enhance results.