Diwali Videos Don’t Sell By Luck: The Social Media Ads Playbook

by Agrodut Mondal | Oct 24, 2026 | Social media

Diwali Shoppers Watch First, Then Buy A Google-commissioned Ipsos study of last year’s festive shoppers found they watched nearly eight videos before buying, and 70% made a spontaneous purchase. That makes Facebook ads, Instagram Reels, and YouTube videos your biggest...

89% of India’s Gen Z Watches Reels Daily: Is Your Brand Showing Up?

by Agrodut Mondal | Sep 26, 2026 | Digital marketing, Social media

Reels Are Where India’s Gen Z Lives A Meta-commissioned Ipsos study found that 89% of Gen Z respondents in India use Instagram Reels every single day, spanning metro cities, Tier 2, and Tier 3 locations alike. With India already home to over 550 million...

Why Whatsapp marketing is important in India

by Biswajit Guha | Aug 19, 2023 | Facebook marketing, Social media

WhatsApp has emerged as a game-changer in dynamic digital marketing, particularly in India. With a massive user base and a cultural inclination towards personal communication, WhatsApp marketing has become a vital strategy for businesses to connect, engage, and thrive...

How SEO and other channels work together to drive traffic

by Agrodut Mondal | Aug 6, 2023 | Social media

The connection between SEO and other marketing channels is harmonious, synergising to enhance your website’s search result rankings. Integrating strategies such as content marketing, social media, and PPC advertising with SEO practices create a powerful online...