Digital marketing job ( Facebook is the main focus)

Bigpage. in is one of the biggest digital marketing and web design company in Kolkata, India

Location: Dumdum, Kolkata
Available: 1 position
Experience: 4-5 years
Salary: 22,000-30,000 per month

Responsibilities:

• Develop and implement digital marketing strategies to drive traffic, engagement, and conversions across various channels, including social media, email, and online advertising
• Monitor and analyze campaign performance data, identify trends and insights, and make data-driven recommendations for optimization
• Collaborate with cross-functional teams, including creative, product, and sales, to develop and execute integrated marketing campaigns that align with business goals
• Manage SEO campaigns, including keyword research, writing title, meta descriptions, image alt tags, tech audits, reviewing content, monitoring keyword ranking, reporting, etc.
• Create and manage social media content across various platforms, including Facebook, Twitter, LinkedIn, and Instagram
• Implement and manage paid search and display advertising campaigns, including setting up campaigns, creating ad copy, and optimizing for performance
• Manage the company’s website, including optimizing for search engines, updating content, and ensuring a positive user experience
• Stay up-to-date with industry trends, best practices, and emerging technologies, and apply this knowledge to improve marketing performance

Qualifications:

• Bachelor’s degree in marketing, business, or a related field
• 2+ years of experience in digital marketing, with a proven track record of success in driving traffic, engagement, and conversions
• Experience with social media, email marketing, SEO, SEM, and online advertising
• Strong analytical skills and ability to use data to make data-driven decisions
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Familiarity with marketing automation platforms such as Hubspot, Marketo or similar tools
• Strong understanding of digital marketing metrics and analytics tools like Google Analytics, SEMRush or similar tools
• Experience with content management systems (CMS) such as WordPress, Wix or similar platforms.

Skills:

• Excellent written and verbal communication skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Ability to work under pressure and meet tight deadlines
• Strong analytical and problem-solving skills
• Ability to work effectively in a team environment
• Familiarity with design software like Adobe Photoshop, Illustrator or similar software is an added advantage.