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Google SEO update

Discover Google’s ranking changes over time to understand how the search engine has evolved. Improve your SEO with insights into the history of algorithm updates.

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Latest Google SEO update

April 2023 Reviews Boost

The latest reviews update in April 2023 aims to reward detailed research in reviews, prioritising substantial content over summaries of various products, services, or other subjects.

This update impacts reviews across various categories, including products, services, destinations, games, movies, and more. Unlike previous updates, which mainly targeted product reviews, this one has a broader scope.

  • Announcement Date: April 12, 2023
  • Commencement Date: April 12, 2023
  • Conclusion Date: April 25, 2023

March 2023 Core Enhancement

The core update introduced in March 2023 aimed to enhance Google’s ability to recognize high-quality content, ultimately improving search results for users, consistent with other core updates.

According to the Semrush Sensor, the update caused “Very High” volatility in Search Engine Results Pages (SERPs), indicating more significant changes than usual.

In the United States, desktop SERP volatility reached its peak the day after the update commenced:

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