WhatsApp is a popular instant messaging platform that can be leveraged for business marketing. Here are some popular WhatsApp marketing strategies for businesses:
- Customer Service: Use WhatsApp to provide fast and convenient customer support, respond to customer inquiries and resolve issues in real-time.
- Broadcast Messages: Use WhatsApp’s broadcast feature to send messages to a large number of customers at once. This can be used for promotions, announcements, and other important updates.
- Automated Responses: Set up automated responses to frequently asked questions to save time and provide a seamless experience for customers.
- Personalized Messages: Use WhatsApp to send personalized messages to customers, such as birthday greetings or special offers.
- WhatsApp Groups: Create WhatsApp groups for customers or stakeholders to encourage engagement and build a community around your brand.
- Share multimedia content: Utilize WhatsApp’s multimedia capabilities to share images, videos, and other content to showcase your products, services, or company culture.
- Opt-in Campaigns: Use opt-in campaigns to encourage customers to provide their phone number and join your WhatsApp marketing list.
It’s important to remember that WhatsApp has strict rules regarding business messaging, including getting explicit permission from customers to message them and clearly identifying the business in messages. Violating these rules can result in your business being banned from the platform.
Biswajit Guha works as digital integration manager and is responsible for planning, implementing, and maintaining the organisation’s digital integration solutions. This includes developing and managing the integration of all of the organisation’s digital systems and applications and ensuring that the systems are secure and compliant with all applicable regulations.