Structured data can play an important role in improving the search engine optimization (SEO) of a website. By using structured data markup on a website, search engines can better understand the content and context of the page, which can lead to more relevant search results and potentially higher rankings.
Benefits of structured data:
Structured data can provide several benefits for SEO, including:
- Improved search engine visibility: By using structured data markup on a website, search engines can better understand the content and context of the page, which can lead to more relevant search results and potentially higher rankings. This increased visibility can help drive more traffic to the site and improve the site’s overall visibility in search results.
- Increased click-through rates: By providing additional information in search results, such as ratings, reviews, and pricing, structured data can help increase click-through rates and drive more traffic to the site. Rich snippets, for example, can make search results more visually appealing and provide users with more information about the content on the page.
- Better user experience: By providing additional information and context about the content on a website, structured data can help improve the user experience. Breadcrumbs, for example, can help users navigate a website more easily, while knowledge graphs can provide users with more in-depth information on a particular topic.
- Enhanced voice search optimization: Structured data can also play a crucial role in voice search optimization, as it can help search engines better understand the content and context of the page. By using structured data markup on a website, site owners can improve their chances of appearing in voice search results and potentially drive more traffic to the site.
Types of structured data:
Here are some types of structured data that can be used for SEO:
- Schema markup: Schema markup is a standardized format for structuring data on a web page. It can be used to provide search engines with information on things like product reviews, ratings, and pricing, as well as business information such as location, phone number, and hours of operation.
- Breadcrumbs: Breadcrumbs are a type of structured data that provide a navigational path for users to follow on a website. Search engines use breadcrumbs to understand the site’s structure and hierarchy, which can help them better understand the content on the page.
- Rich snippets: Rich snippets are search results that include additional information such as ratings, reviews, and images. By adding structured data markup to a website, site owners can increase the likelihood of their content appearing as a rich snippet in search results, which can improve click-through rates and drive more traffic to the site.
- Knowledge graphs: Knowledge graphs are a type of structured data that provide information on a particular topic in a graphical format. By creating a knowledge graph for a website, site owners can improve their chances of appearing in search results for related queries and provide users with more in-depth information on the topic.
Example structured data code:
Example code for organisation schema mark up:
<Div Itemscope Itemtype="Https://Schema.Org/Organization">
<Span Itemprop="Name">Bigpage</Span>
Contact Details:
<Div Itemprop="Address" Itemscope Itemtype="Https://Schema.Org/PostalAddress">
Main Address:
<Span Itemprop="StreetAddress">Nabapally Circular Rd, Laxmi Narayan Colony, Gupta Colony</Span>
<Span Itemprop="PostalCode">700126</Span>
<Span Itemprop="AddressLocality">Barasat, Kolkata, West Bengal</Span>
,
</Div>
Tel:<Span Itemprop="Telephone">+91 91 6363 1616 </Span>,
E-Mail: <Span Itemprop="Email">Info@Bigpage.In</Span>
<Img Itemprop="Image" Src="Uploads/Logo/Logos.Png" Alt='Bigpage' />
<Div Itemprop="AggregateRating"
Itemscope Itemtype="Https://Schema.Org/AggregateRating">
Rated <Span Itemprop="RatingValue">4.9</Span>/5
Based On <Span Itemprop="ReviewCount">468</Span> Customer Reviews
</Div>
</Div>Structured Data and Rich snippets – A complete (but simplified) guide
Overall, using structured data can be a powerful tool for improving the SEO of a website, as it can help search engines better understand the content and context of the site.
Biswajit Guha works as digital integration manager and is responsible for planning, implementing, and maintaining the organisation’s digital integration solutions. This includes developing and managing the integration of all of the organisation’s digital systems and applications and ensuring that the systems are secure and compliant with all applicable regulations.
