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SEO Strategy

:Content:

Content is key to building an audience of loyal followers. Consistently publishing good content will build credibility and make people trust you as an expert. The more engaging your content is, the more likely it is to be seen by search engines, show the content to more audience, and get more traffic to your website.

 

Keyword research

Keyword research is the process of finding a relevant audience for a particular topic, how big it is, and highlighting short tail and long tail. It is conducted for Google, YouTube, Bing, Amazon, etc.

Competitor

Organic competitor analysis is an essential part of SEO for identifying where your key competitors are engaging, which content, and understanding their strengths, weaknesses, growth opportunities, and market positioning.

Publish more articles.

Publishing more articles with the right combination of short-tail and long tails keywords will not only help to increase organic search rankings and get organic traffic to the website but also will generate leads for your business.

Technical SEO:

Technical SEO is the process of ensuring your website is technically sound so all search engines can crawl, index, and rank your site, regardless of the platform you choose.

 

Different SEO strategies:

 

Local SEO:

Local search is powerful for small businesses. 46% of all Google searches are looking for local information, which means if your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.

International SEO:

International SEO helps customers find information about your business, products, and services in the most relevant countries. It also ensures search engines can easily identify which country you want to target and which languages are used.

Mobile SEO strategy:

Mobile search optimization is the practice of optimizing your website for users on smartphones and tablets. It also includes making your website’s resources (including images, videos, PDFs, etc.) accessible to search engine spiders. In fact, 58% of all searches in Google are now done from a mobile device.

YouTube:

YouTube marketing is undeniably powerful, with more than one billion users watching over one billion hours of video daily. As the world’s second-most popular search engine, YouTube brings together a unique opportunity for you to round out your search, social and content initiatives for a powerful digital marketing strategy.

Voice search:

Voice search is rapidly gaining in popularity. Comscore predicts that 50% of searches will be made through voice search by 2020. According to OC&C Strategy Consultants, voice-based shopping is expected to balloon to $40 billion by 2022. Google’s Behshad Behzadi confirmed that voice search is the fastest-growing type.

Multichannel:

To get the most value from your SEO efforts and maximize ROI, look to integrate best practices with other marketing vehicles. Your SEO can help you strengthen your online reputation, paid search, PR, social media and website — all of which benefit when you approach your marketing holistically. For example, target long-tail keywords that are too expensive to purchase a decent ROI with paid search. Conversely, leverage paid search and advertising to get traffic for certain keywords while you establish an SEO beachhead.

 

Future SEO:

SEO is not a one-time thing. You have to continually optimize your site, publish high-value content and secure trusted backlinks. Always be ready to capitalize on new SEO trends (voice search was a non-starter years ago, for example). With this in mind, pay attention to growing areas of importance such as mobile search, voice search, video and structured data.

Where to start:

Competitor:

Find a list of the top competitors for your brand in search results, and learn how much market-share your brand has compared to those competitors.

Keyword research:

Do keyword research and insights to match with your content topics and clusters so you get the right words in front of the right people. We also include local and global search volume, keyword difficulty, CPC and current ranking position for each keyword so your business can succeed online.

SEO architecture:

Data-driven website architecture, based on the best opportunities from the keyword to inform branded and non-branded content priorities. Use data for competitive keyword analysis and visibility into areas where content gaps exist.

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